THE TIMES
To relaunch The Sunday Times Style Magazine we introduced a best-dressed list with its very own league of Fashion Royalty.
Posh tweeted ‘one is not amused’. Tinie said it was ‘sooooooooooooooo SICK!’
Campaign BIG gave it a gold and it was shortlisted at Cannes.
Following the success of the campaign, we went on to crown the winner '1st lady of fashion' by putting her face on a British 1st class stamp. It became the most shared Michelle Obama image on twitter and picked up a D&AD nomination. We're not sure if any of the letters we posted with it on ever arrived.
