SCOPE

Apparently two thirds of Brits feel awkward around disabled people.

Something, we'd like to put an end to.
(Feeling awkward that is. Not disability.)

The panic. The should I say HELLOOO? The should I shake their hand? SHIT they haven’t got a hand... I’ll just pretend I’m blind.

So we started a campaign that acknowledged this truth, in the hope that once people got talking about it they'd realise things needn't be so awkward after all.